Morgan Stanley is tightening up its crypto playbook.
The bank has created a new role to coordinate its digital-asset strategy, tapping longtime executive Amy Oldenburg as it deepens its push into crypto. The move signals a shift from simply offering access to digital-asset products toward building a more joined-up strategy across the firm.
Oldenburg will sit within a firm-wide strategy and execution group, according to an internal memo sent Monday by co-presidents Andy Saperstein and Dan Simkowitz, Bloomberg reported Tuesday.
She joins the role from Morgan Stanley Investment Management, where she led emerging-markets equity and also oversaw the unit’s digital-asset initiatives — experience that puts her at the intersection of traditional portfolios and newer crypto exposure.
ETF filings underline the shift
The appointment comes as Morgan Stanley steps further into regulated crypto products. In early January, its investment-management arm filed initial registration statements for Bitcoin- and Solana-linked exchange-traded products, a clear sign the bank wants a bigger foothold in the space.
Those filings arrived as US rules around crypto market infrastructure continue to evolve, drawing more traditional financial firms off the sidelines. Reuters has reported that Morgan Stanley’s ETF push reflects a broader trend of banks leaning further into digital assets under President Donald Trump’s administration.
Guardrails for clients, expansion on the platform
On the brokerage side, Morgan Stanley has said it plans to roll out cryptocurrency trading on its E-Trade platform in the first half of 2026, using Zerohash for digital-asset infrastructure. Bitcoin, Ether and Solana are expected to be among the first tokens offered.
At the same time, the bank has been careful about how it frames crypto for wealth-management clients. A recent Global Investment Committee report described the asset class as speculative, suggested allocations of roughly 2% to 4% depending on risk tolerance, and likened Bitcoin to “digital gold.”
Oldenburg’s new remit pulls those threads together, giving Morgan Stanley a single senior point person to align product development, partnerships and execution as crypto edges further into the financial mainstream.
