SBI Holdings has partnered with Visa to introduce a new credit card that allows users to earn cryptocurrency rewards through everyday spending.
Summary
SBI’s Visa card offers rewards in Bitcoin, Ethereum, and XRP.
SBI VC Trade and Aplus will support the crypto and card infrastructure.
SBI is also in talks with Bitbank to expand its footprint in Japan’s crypto exchange market.
The new card links everyday purchases to crypto rewards, enabling users to accumulate digital assets without directly buying them on exchanges. Rewards are distributed in Bitcoin, Ethereum, or XRP—three of the most actively traded cryptocurrencies in Japan.
Bridging traditional finance and crypto
The initiative reflects SBI’s broader strategy to integrate traditional financial services with regulated digital asset offerings. SBI VC Trade will handle the crypto component, while Aplus, part of SBI Shinsei Bank Group, will manage the credit card system and rewards structure.
Expansion through Bitbank talks
Alongside the card launch, SBI is exploring further expansion in the crypto exchange sector. The company has begun discussions with Bitbank regarding a potential capital and business alliance that could see Bitbank become a consolidated subsidiary.
The deal remains subject to due diligence and internal approvals, with details such as timing and structure yet to be finalized.
Consolidation in Japan’s crypto market
SBI’s move follows the recent merger of SBI VC Trade with Bitpoint Japan in April 2026, signaling ongoing consolidation in the country’s crypto industry.
At the same time, Bitbank has been expanding its own offerings, including a crypto-linked payment card that allows users to settle monthly bills using Bitcoin balances while earning cashback in digital assets.
