PwC is leaning further into crypto after years of moving carefully, saying a shift in Washington has made it easier for big companies to get involved.
Paul Griggs, PwC’s US senior partner, told the Financial Times that the firm decided it was time to step up as the Trump administration installed more crypto-friendly regulators and Congress pushed ahead with new rules that banks and large corporations have been watching closely.
The timing matters. Stablecoins — once mainly used by crypto traders — are starting to look more like everyday payment tools.
That shift picked up speed in July 2025, when President Donald Trump signed the GENIUS Act into law. The legislation created a federal framework for regulating payment stablecoins and cleared the way for banks to issue their own digital tokens.
Griggs said the new law, along with clearer rules around stablecoins, is giving companies more confidence to explore the space. He added that tokenizing assets — turning things like cash or securities into digital tokens — is likely to keep growing, and PwC needs to be part of that world.
Regulators are also changing course at the Securities and Exchange Commission. Chair Paul Atkins has said he wants clearer and more predictable crypto rules, and Reuters has reported that the SEC is working on new ways to oversee how tokens are issued, stored, and traded.
As one of the world’s largest professional services firms, PwC sits right in the middle of this shift. The firm audits public companies and advises executives on everything from tax and deals to risk and controls — all areas now being touched by crypto.
As digital assets move closer to traditional finance, companies are looking for auditors who can verify reserves, governance, and disclosures, and for advisers who understand how tokenized cash and assets actually move through real systems.
Until recently, PwC and the other Big Four firms were cautious about crypto clients in the US. Regulators were skeptical, and a series of high-profile collapses made the sector look risky. Authorities have also raised concerns about fraud, money laundering, and consumer protection.
But with US policy becoming more supportive, Griggs said PwC is increasingly presenting crypto technology as a practical upgrade — especially stablecoins, which can make payments faster and cheaper in certain situations.
PwC is also expanding its hands-on work in the sector. Bitcoin miner Mara Holdings named PwC as its auditor for the 2025 fiscal year, according to a company filing.
Griggs said the firm made sure it had the right people in place before taking on more crypto work, including senior hires like Cheryl Lesnik.
“We’re not going to jump into a business unless we know we can deliver,” he said, adding that PwC has spent the past year building up its digital-asset expertise.
PwC isn’t alone. Deloitte has audited Coinbase since 2020, and KPMG is also promoting crypto compliance and risk services, as the Big Four prepare for a future where regulated stablecoins and tokenization bring traditional finance closer to crypto technology.
