Michael Saylor’s massive Bitcoin bet has slipped into the red after BTC fell to $75,314 — below Strategy’s average purchase price of $76,037 per coin.
Strategy, the world’s largest corporate Bitcoin holder with 712,647 BTC, is now sitting on more than $900 million in unrealized losses, according to Lookonchain.
The timing stings. Just last week, the company revealed it had added another 2,932 BTC to its treasury, spending about $264.1 million between Jan. 20 and Jan. 25. Those coins were bought at an average price of $90,061 each, including fees.
Despite the losses, Strategy shows no signs of backing off.
Bitcoin slid to a seven-week low on Monday, hovering near $75,000 after briefly dipping below $76,000 over the weekend. At the time of writing, BTC is trading around $75,871, down nearly 4% in the past 24 hours.
As Bitcoin weakens, Strategy’s stock remains especially vulnerable given its equity-funded Bitcoin purchases. Shares of Strategy (MSTR) are down roughly 61% over the past six months and were trading near $149.71, according to Google Finance.
While the losses on Strategy’s Bitcoin stack are still unrealized — meaning there’s no immediate balance-sheet stress or forced selling risk — the company’s stock remains tightly tied to Bitcoin’s price swings.
Even amid the turbulence, Saylor appeared unfazed. On Sunday, he hinted at another potential Bitcoin buy with his trademark message: more “orange.”
The crypto community had mixed reactions. Some applauded Strategy’s relentless accumulation, seeing it as proof the company can keep growing its Bitcoin holdings without liquidating assets or diluting shareholders. Others questioned the timing as market volatility remains high.
Looking ahead, much depends on whether Bitcoin can hold its ground. A deeper drop could quickly put fresh pressure on both Strategy’s holdings and its stock.
The latest slide also triggered a brutal liquidation cascade, with nearly $1 billion in long positions wiped out within minutes.
After the leverage-driven sell-off, Bitcoin is now trying to stabilize between $75,000 and $77,000 — a zone where most forced liquidations have already played out. If this support holds, selling pressure could ease, allowing prices to range or slowly recover, with $80,000 emerging as the first major resistance.
