Bitmain is cutting prices aggressively on its Bitcoin mining machines as pressure builds across the mining industry, according to recent promotions and pricing shared with customers.
The world’s largest ASIC manufacturer is discounting both older and newer mining rigs in an apparent effort to clear inventory and revive demand at a time when mining economics remain strained.
Big Discounts Across Multiple Miner Generations
According to TheMinerMag, Bitmain’s price cuts span a wide range of models, signaling that the slowdown is affecting the entire hardware market—not just outdated machines.
In late December, Bitmain rolled out bundled deals and factory discounts that would have looked like distress sales earlier in the cycle. One promotion dated December 23 offered a bundle of four S19 XP+ Hydro miners paired with an ANTRACK V2 container, effectively pricing the machines at about $4 per terahash. Notably, shipments for this deal aren’t expected until January 2026, showing Bitmain’s willingness to lock in low prices far ahead of delivery.
The move followed a November auction-style sale for the S19k Pro, where bidding started at $5.5 per terahash and buyers were allowed to name their price. Final sales were settled after the bidding closed, with deliveries scheduled for December 2025.
Internal factory price lists reviewed by TheMinerMag suggest these discounts aren’t isolated. As of December 22, Bitmain was quoting prices as low as $3 per terahash for S19e XP Hydro and 3U S19 XP Hydro models, while S19 XP+ Hydro units were listed closer to $4 per terahash.
Even newer machines are seeing cuts. S21 Immersion miners were priced around $7 per terahash, and S21+ Hydro units near $8 per terahash before discounts, highlighting how deep the price pressure has become.
Hardware Plus Hosting to Move Inventory
To further boost sales, Bitmain is increasingly bundling hardware with hosting services. Power rates shared with customers range from 5.5 to 7 cents per kilowatt-hour across regions such as the US, Kazakhstan, Brazil, Paraguay, and Ethiopia, plus management fees.
The strategy suggests Bitmain is leaning into integrated solutions—selling both the machines and the infrastructure needed to run them—in order to keep inventory moving.
Miners Caught Between Record Hashrate and Low Returns
The aggressive discounts come as Bitcoin’s network hashrate sits near all-time highs while Bitcoin’s price has pulled back, pushing mining profitability close to multi-year lows. This combination has squeezed miner margins and cooled demand for new equipment, especially less efficient rigs.
Competition among hardware manufacturers and secondary-market sellers has intensified as a result.
That said, analysts at VanEck note that Bitcoin’s network hashrate fell about 4% through mid-December, a development that could eventually support stronger price performance.
“When hash rate compression lasts for extended periods, forward returns tend to be more frequent and more substantial,” the analysts said.
For now, however, Bitmain’s sweeping price cuts underscore just how challenging the current environment remains for Bitcoin miners.
