David Beckham-Backed Healthcare Firm Prenetics Stops Buying Bitcoin to Focus on Fast-Growing Brand
Health science company Prenetics Global, backed by football legend David Beckham, has decided to halt its Bitcoin purchases as of Dec. 4. The company will keep its existing 510 BTC, worth around $45 million, but its attention is now fully on growing its nutrition supplement brand, IM8.
Prenetics’ board said the move reflects a strategy to focus on “once-in-a-generation” opportunities that create sustainable value for shareholders. CEO Danny Yeung emphasized:
“Operating from a position of strength, we are making disciplined strategic decisions that reflect our experience as operators and our commitment to maximizing long-term shareholder value.”
From “1 BTC Per Day” to Brand Growth
Earlier this year, Prenetics ran a “1 BTC per day” program, accumulating about 275 BTC (worth roughly $31 million in late October), aiming for $1 billion in Bitcoin holdings over five years. The strategy was funded in part by a $48 million oversubscribed equity raise, with Beckham among its shareholders.
However, the company’s IM8 brand has already achieved $100 million in recurring revenue within its first 11 months, with projections of $160–200 million in 2026. This rapid growth prompted the pivot away from Bitcoin accumulation. Prenetics clarified it will not allocate any new capital toward buying more BTC, keeping its current holdings as a treasury reserve.
Trend Among Crypto-Holding Firms
Prenetics isn’t alone in shifting focus away from Bitcoin. Other digital asset treasury companies, such as Peter Thiel-backed ETHZilla, have also closed their crypto treasuries, selling millions in Ethereum as market conditions turned bearish.
Following the announcement, Prenetics (PRE) shares fell 3.5%, trading around $15.74, though the stock has still risen 189% this year. For context, Bitcoin is down about 5.6% in 2025, and Michael Saylor’s MSTR, the largest corporate Bitcoin holder, fell nearly 48% over the same period.
